Handloom Selvedge Denim
The entire process of making selvedge denim fabric on handlooms is hand-based and is carried out without using electricity, or burning any other fuel.
Towards a Greener Future in Denim
Why Handloom Denim
An eco-friendly and sustainable variety of denim – produced using ethical and sustainable material and methods.
Denim's Environmental Footprint
Denim has been a staple in fashion for centuries. From its humble beginnings as workwear to its current status as a fashion-forward fabric, denim has always been a versatile and stylish choice—and its popularity shows no signs of waning.
However, very few consumers are aware that denim is also the most polluting fabric due to the high amount of water, energy, and chemicals required for weaving of conventional denim.
Resource Consumption in Denim Production
Energy Usage
1,500 kWh per pair of jeans
Equivalent to powering a household for 3 months
High carbon footprint
Fossil fuel dependency
Water Usage
10,000 liters per pair of jeans
Contributes to water scarcity
Pollution from dyeing processes
Impact on aquatic ecosystems
Chemical Pollution
Use of toxic dyes and finishes
Contamination of waterways
Health risks to workers
Need for safer alternatives
Towards a Greener Future in Denim
3X1 Handwoven Selvedge Denim
Denim made on handlooms is softer than mill made denim, has a unique texture, breathes well, and helps one feel cool in summer and retain warmth in winter. No energy is consumed either in the pre-weaving, weaving processes or for transportation of weavers to their place of work, thus resulting in a fabric with very low, almost negligible, carbon footprint.
Handloom fabrics are typically associated with traditional products such as sarees, kurtas, shawls, fashion accessories, bedspreads, and so forth. Handloom fabrics are appreciated by many people, but denim and jeans are ubiquitous. Handloom denim can be used to make a wide range of contemporary apparel like jeans, jackets, and dresses: its appeal lies across demographics of age and income.
Minimizing Denim's Environmental Impact
Slow Made : Responsible : Ecofriendly
